BRAND BOOK No.3 · LESS WORDS, MORE COLOR
ALWAYS TILTED. ALWAYS OUTLINED. NEVER FLAT, NEVER GRADIENT, NEVER GREEN.
YELLOW IS THE BRAND. EVERY COLOR GETS AN INK OUTLINE. NO GRADIENTS, NO GREEN, NO BEIGE.
HEADLINES, NAMES, GRADES. ALWAYS CAPS.
IBM PLEX MONO. EVERY NUMBER, EVERY SPEC. SMALL AND HONEST.
ONE SHAPE: THE HEXAGON. IT'S THE GUMMY, THE MG BADGE, THE TIN EMBOSS, THE MASCOT. ALWAYS DRAWN GLOSSY, ALWAYS OUTLINED.
| Grade | Dose | Where |
|---|---|---|
| EXTRA | 5MG / PIECE | 20PC BAG · $20 |
| SUPER | 10MG / PIECE | 20PC BAG · $28 |
| TURBO | 20MG / PIECE | 10PC BAG · $28 · ONE FAMILY PER DROP |
| SUPREME | 100MG PACK (10 X 10MG) | NUMBERED TIN · $55 |
THE WORD AND THE NUMBER ALWAYS PRINT TOGETHER. NEVER STACK GRADES. NEVER USE THEM IN SENTENCES.
YELLOW FIELD. CHECKER STRIP. DROP NUMBER. BIG NAME IN FAMILY COLOR. GUMMIES DRAWN ON THE BAG. PRICE IN A STARBURST. SPECS IN ONE INK STRIP, SMALL.
If a line needs a second clause, cut the line.
GO TO FUCKEN SLEEP is printed flat, once. Never winked at, never explained.
Batch 001. 20 pieces. $28. That's the copy.
Banned: elevate, curated, ritual, dank, fire, loud.
Lights out. Locked in. Off the clock. Never "treats" anything.